What is the value of an Internet Marketing Agency?

Before we can answer that question we need to define what an Internet Marketing Agency is. An Internet Marketing Agency is an organization whose main function is to help companies sell products and services online. The main functions of an Internet Marketing Agency are:

1. Perform market research to determine the market for the product or service
2. Interpret the market research
3. Develop a marketing plan that determines the optimum way to communicate to the desired market
4. Perform testing on the marketing plan
5. Upon favorable test results implement the marketing plan. If test results are unfavorable re-interpret the research or do more research
6. Track the results
7. Always be in research mode and constantly interpret results

As we explore the value of the Internet Marketing Agency we must explore how the small business owner is marketing today. Currently the small business owner is throwing darts at a board when it comes to marketing. The small business owner does not really understand where and how their product or service fits in the market place. The Small Business owner simply tries various forms of advertising and promotion without having a reasonable idea as to whether it will work. The worst thing I see is that they do not even track the results so they can compare those results to the next thing they try. It is just a hit or miss proposition that usually ends up in a miss.

The alternative is the use an Internet Marketing Agency. By using this approach you have an appreciably better chance of winning the war before it is ever fought because the Internet Marketing Agency performs research and testing to better identify the communication strategies that should be employed. More importantly, through this research and testing the Internet Marketing Agency will identify and help you understand where your product or service fits in the market place. This is the real value of the Internet Marketing Agency

So which apporach do you think is better? The throwing darts at a board approach? Or the approach afforded by the Internet Marketing Agency where the you have an appreciably better chance of winning the war before it is ever fought? Home Business Ideas - Legitimate Network Marketing Business versus a Pyramid Scheme

When discussing Home Business Ideas with people the question keeps coming up as to what is a legitimate Network Marketing Business versus a Pyramid Scheme. When you have found the right Network Marketing company and you have the right business plan it gets a little annoying the hear that question time and time again. However there is a concise straight forward answer.

Any company that does not sell a legitimate product or service through a channel of independent distributors is likely to be a pyramid scheme. If you hear the word "gifting programs" or if you hear about making money by just signing up people with no tangible product or service that is a money game or Pyramid Scheme.

Network Marketing is a distribution channel or system where a legitimate product or service is distributed through a distribution channel of independent distributors.

In the mid to late seventies Amway won an expensive court battle to argue in favor of the aforementioned definition I gave on Network Marketing. Amway won that court battle and so network marketing is now clearly defined. The problem is that the perception of Network Marketing is that it is a pyramid scheme and it simply is not. Below is a link to an animated video of two people discussing doing a Network Marketing business the "right way".

Video of Doing Network Marketing the "Right Way"

Note the questions that the person who is asking all the questions about network marketing asks the questions about pyramid schemes.